This is the latest, Jaguar Land Rover this week said it will separate its vehicles under four brands: Range Rover, Discovery, Defender and Jaguar. The official new umbrella they all fall under is JLR. The simple motif is in line with the minimalist styling ethos of its products. It embodies “elegance, modernity and the company’s forward-thinking essence,” says the firm. This is the first time the company has ever officially had one all-encompassing logo.
After more than two decades – and addressing the ever-increasing shift to digital – BMW quietly revised its corporate identity a year ago. Although the logo doesn’t live on the nose of any car, the rebranded two-dimensional propeller, is suited to the digital age. “The new communication logo stands for openness and clarity,” says BMW.
Here’s one that’s caused quite some consternation when it broke cover. Kia’s rebranded logo is said to represent its ambitions to lead in future-focused mobility. The logo is meant to resemble a handwritten signature, and convey the brand’s promise to customers, while its bold symmetry shows confidence. We happen to like it but, unfortunately, many have criticised it for looking like KN. Give it time to grow on you.
Volvo’s new logo has donned the Swedish brand for little over a year now. The redesigned, two-dimensional emblem takes inspiration from early Volvos, while “retaining a future-orientated appearance and still focusing on essentials,” says Volvo. It’s this awareness of traditional values – combined with the spirit of future development – that is the core of Volvo’s new identity. Hear, hear, we love it.
Reflecting society’s shift to digital over the last two decades, the reimagined Nissan emblem is said to celebrate the firm’s breakthroughs in science and technology. Nissan believes the updated moniker looks to the future while staying proudly connected to its rich past. We think it’s a slick, clean rebranding.
The 11th iteration of the Peugeot emblem since 1850, the coat of arms signifies a shift upmarket and a transition to electrification. “The emblem was created to acknowledge Peugeot’s evolution as a brand, its innovative and its continuing transition to electrification,” explains the French company. Peugeot says it also speaks to the concept of time and living in the moment. We love it and just wish we’d see more of them.
Unveiled when the French carmaker’s ‘Renaulution’ strategic plan two years ago, the diamond-cut moniker forms a balance between the brand’s heritage and future. It is the ninth iteration of Renault’s diamond, and we think it’s the best looking yet. “To meet the challenges of a modern international brand, but also the multiplicity of then digital world, a new version [of the Renault diamond] signifies a new wave,” says Renault.
Ushering in a new era for Volkswagen, its newly interpreted VW badge debuted on the ID.3 EV pre COVID. Under the leadership of chief designer Klaus Bischoff, 19 internal teams and 17 external agencies were involved in the project! The rebranded logo is a “minimalist take on the classic item, which allows for broader flexibility and versatility, and puts digital first,” says Volkswagen.
In your opinion, which car company is overdue a logo rebrand? Toyota, Hyundai, Mercedes-Benz and Ford come to mind. Let us know your thoughts in the comments below …